Your day will come, and it will be magical!

As Coronavirus has swept across the globe, it has been devastating for Brides and Grooms who eagerly awaited their big day which was supposed to be just a stones throw away. What was supposed to be an exciting few weeks of final preparations has instead become an anxious period of trying to predict the unknown. Our hearts have truly broken for all the couples who have been affected by these terrible times, and you should absolutely not feel guilty for feeling sad! It is important that you let yourself experience the only natural emotions that come with having to reschedule one of the most important days of your life, and then pick yourself up and get excited again! I have heard many girls express the relief they felt when they finally made the decision to postpone, as even if lockdown may have passed by their original date, restrictions impacting their day may last a while longer!

A late great uncle of mine once told us “Always push things in front of you! Once they’re over, they’re over!” This certainly applies! Try and view this as an opportunity to bask in the excitement of being the Bride-to-be for a little bit longer. With more time on your hands perhaps you can make your day even more wonderful by planning a few extra things or saving for something you really wanted! I truly believe that everything always works out for the best and we have to use this challenge as an opportunity to grow, adapt and overcome.

For the wedding suppliers this has been a devastating time also. At Blue Lace our business is not just about sales, we truly care about every single one of our brides and our job is less of a job and more of a privilege to be able to share in such an exciting, emotional and important part of your journey. We have formed some incredible friendships with our clients and we are here on this roller coaster with you to help in whatever way we can! When the doors of the shop close, our work is never finished. Andrea and I take incredible pride and enjoyment in projects at home to help our brides achieve their dream and ensure they have the best possible experience. Being a Blue Lace Bride is not about having purchased from us, it’s about feeling like a true princess and having a sense of homeliness, comfort, relaxation and trust when you enter our boutique. Not being able to be on hand in store during this time is so difficult for us, we truly feel like we’re missing a limb! We have even shed a few tears when popping in to collect paperwork as our hearts feel so empty without the joy of working with such lovely brides each week. We are here for you all as we have always been for any questions, queries or even just for a little reassurance if that’s what you require, so we encourage you to reach out to us if you have any worries at all! We are working hard behind the scenes to try and keep things running smoothly, and are in constant communication with our designers for updates on shipments. Although it can be frustrating that perhaps one of your suppliers can no longer facilitate your new date, or maybe something is not running to schedule, it is important to remember that we are all in this together and everyone is doing the absolute best they can to keep their business running and their customers happy. Nobody could have ever planned for something like this happening, and it’s crucial that we all have patience, understanding and words of kindness and support for each other.

We would like to say a huge thank you to the incredible NHS staff and key workers who are working tirelessly and selflessly to keep everyone safe and healthy. We know that many of you are planning a wedding whilst you continue your outstanding duties and we would love to give something back to show our appreciation. We are currently running a competition on Facebook and Instagram for a giveaway prize of a £300 accessory voucher for a frontline Bride-to-be. Check out our socials to nominate yourself or somebody you know who would love to win and the winner will be announced on Blue Lace’s 1st Birthday, 25/5/20! The winner will be invited to Blue Lace in safer times for an accessory styling session and a well earned glass of bubbles!

As our doors remain closed for hopefully not too much longer but of course as long as it takes until we can ensure the safety of our clients and ourselves, we will be working from a priority waiting list system. Simply contact us to join the waiting list and as soon as we reopen we will contact you to schedule your appointment! Oh, how exciting! Existing Blue Lace Brides will immediately join the top of the list for priority over dates for their fittings. Our sale room will also be reopening by appointment only which is the perfect opportunity for a bride needing a brand new gown at a fabulous price to take home on the day!

To our brides who have postponed, your gown can be safely stored with us for as long as needs be! We understand that is a major concern for a lot of brides who perhaps don’t have anywhere suitable to keep their gown for an extra few months or even a year. Please rest assured that we are here to make this whole process as stress free as possible for you, and we will work with you to meet your specific needs! Accessory orders can still be placed and shipped to your home if needs be. Communication is key during these times so please do not sit at home and stress, just get in touch and we can talk you through it.

What is most vital to remember during all this chaos is that your wedding will still happen, you and your partner still love each other and everything is going to be okay! Now is the time to focus on yourself and on your family and try to take some enjoyment out of a little extra time at home. This will pass and we will all have learnt from it. You are amazing for what you have achieved so far, so let’s keep smiling, keep planning and keep spreading joy and kindness.

Your day will be just as magical and beautiful when it happens- Love conquers all!

With love,

Sarah xo

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